Sun Tzu and the Art of Strategic Marketing. Our services are rendered to companies across Asia and other parts of the Globe
 
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SUN TZU ART OF WAR: Kung-Fu of Strategic Combative Management & Marketing
 

 ~ An action-packed workshop~

SUN TZU’S ART OF WAR IN STRATEGIC MANAGEMENT & MARKETING

 

Facilitated by Master (Dr.) William Leon Chua

 

  

"Expounded with ancient philosophies in tandem with modern day business management"

 

SOME OF THE MANY SUN TZU'S QUOTES

“The supreme art of war is to subdue the enemy without fighting.”

“Appear weak when you are strong, and strong when you are weak.” 

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”

“Supreme excellence consists of breaking the enemy's resistance without fighting.”

“Keep your friends close, and your enemies closer” 

“When you surround an army, leave an outlet free. Do not press a desperate foe too hard.”

 

 

A must motivation & principle-centered leadership & teambuilding workshop for everyone to focus on business development; not just for the marketing & sales personnel.

Business Development is everyone's business!!!


 

FOREWORD

 

The approach to this exclusive seminar will develop a combative-chemistry among all the participants for effective and pragmatic interaction. It is presented in a dramatic and inspiring manner engulfed with the fire of passion fueled by continuous motivation and activities. It draws on the history of ancient war-wisdom into the 21st century for combative marketing & sales application... The spirit of the ancient warriors will excruciatingly and incredibly embalm the seminar throughout and there will be no moment for mental rest as the delivery will be spontaneous and simultaneous. Warring videos and such war drums will enliven the combative spirit among the participant and uplift their morale to learn. The sound of clanging swords will be heard from time to time.

 

Participants will walk away from this seminar hall feeling refreshed and ready to embark on the journey where ‘business is war, and war is business’. They will be recouped to take on the business battlefield. They would have shifted into the paradigm of the business warriors!

 

 

OBJECTIVES OF THIS PROGRAM

 

Empowering Marketing & Sales Executives to shift gear and move into the paradigm of the “Business Battlefield” and take on the turbulence of the fluctuating economy and confront the intense competition both at the local as well as the international front.

 

 

"Applying the Warring Principles of Sun Tzu Art of War and expounded into the Way of Business by Master (Dr.) William Leon Chua"

 

Highlights of the Workshop

 

Market Review for Territorial Control with Invasive Tactics

§  Brain-dancing for  tactics

Principle of the Nanchaku

§  Understand the need for flexibility

 

Uplifting Professionalism & Team Morale

§  Review your image, integrity, style of delivery, knowledge & skills capacity etc.

 

Embark on the Voyage of Sales Revolution

§  Move speedily from sales evolution to sales revolution

 

Achieving your Personal & Team Everest (as in Mount Everest)

§  Self –appreciation / Discovering your potential within / Set higher goals than you think you can

 

Principle of the S.W.O.R.D  as applied to achieving your Personal Best

§  Swift – Willing – Organized – Resilient – Determination

 

Principle of the Bow & Arrow

§  The balance of power must at the least be balance

 

  Implementing the 21 ‘Laws of Power”

1.       Never outshine the ‘Master’

2.       Learn how to use enemies

3.       Re-create yourself

4.       Always say less than necessary

5.       Crush your enemy totally

6.       Get others to do the work for you

7.       Learn to keep people dependent

          on you

8.       Use selective honesty & generosity

           to disarm your ‘victim’

9.       Make the ‘victims’ come to you –

          use bait

10.     Appeal to the ‘victim’s’ interest,

          never to their mercy or gratitude

11.    Win through your actions, never

          through argument

12.    Enter action with boldness

13.    Play to the ‘victim’s fantasies'

14.    Keep your hands clean

15.    Master the Art of Timing

16.    Discover your ‘victim’s’ thumbscrew

17.    Never appear to be ‘perfect’

18.    Disarm & infuriate with the mirror

          effect

19.    Think as you like but behave like

          others

20.    Use the ‘surrender’ tactic:

          Transform ‘weakness’ into power

21.   Plan all the way to the end

“IF MARKETING & SALES IS TO BE WAR-LIKE THEN THERE MUST BE A GREAT URGENCY TO STRATEGIZE & ACT FORCEFULLY IN ORDER TO STRIVE AND WIN, AND PERPETUALLY BUSINESS SHARE WILL GROW PHENOMENALLY”  

 

COURSE OUTLINE

 

DAY ONE

 

1

 

VISION

Powerful battles driven by Wisdom, Action and Resilience – a greater and shared Vision

2

LEADERSHIP

Understand the Principle centered Qualities of Warring Leaders

3

WAGING WAR

        I.      Understand Sun Tzu’s Principle and Advantages of ‘Waging War’

    II.    Setting a combative culture

   III.    Monitor & destroy the competition

  IV.    How to be highly aggressive in your defense system

    V.    Identifying opportunities – both current & future

  VI.    Assessing and re-structuring resources

 VII.    View globalization and the changing marketing trends - be futuristic

4

LAYING IMPECCABLE PLANS

I.                    Understand Sun Tzu’s Principle and advantages in ‘laying impeccable     plans’

        II.     Deriving the strategies of war plans & relate it to business plans

       III.    Designing a combative business plan (a myriad of steps to take)

5

THE USE OF SPIES

              I.      Understand Sun Tzu’s Principle on ‘the use of spies’

        II.    Reviewing your business direction in tandem with pertinent

         information

 

6

ATTACK BY STRATAGEM

I.                    Understand Sun Tzu’s Principle and advantages on ‘attack by ‘stratagem’

        II.    S.E.R.V.E your strategies and tactics

       III.    ‘Unbalance to Balance’ - Vary your tactics from time to time

      IV.    The Principle of the S.W.O.R.D.

        V.    Conserve energy for focus and impact

      VI.    Maneuver for territorial advantages (closing the ‘gap’)

     VII.    Implementing the 5-R Concept (Recover-Review-Recoup-Reengineer-Reestablish) 

7

WEAK POINTS & STRONG

I.                    Understand Sun Tzu’s Principle and advantages on ‘weak and strong points’

        II.    Identify your strength and weaknesses

       III.    Identify your competitors’ strength and weaknesses

      IV.    Timing your attack on the competitors’ ignorance and weaknesses

8

THE ARMY ON THE MARCH

I.                    Understand Sun Tzu’s principle and advantages on ‘the army on the march’

        II.    Strike the right balance between attack and support

       III.    Implementing the principle of A.T.T.A.C.K.

9

TERRAIN

              I.      Understand Sun Tzu’s Principle on ‘terrain’

        II.    Study the market terrain – micro & macro environmental analysis

       III.    Implement ways to manage the terrain to your advantage

10

THE NINE SITUATIONS

              I.      Understand Sun Tzu’s Principle on ‘the Nine Situations’

            II.      Implementing the Nine Situations for absolute victory

11

THE ATTACK BY FIRE

              I.      Understand Sun Tzu’s Principle and advantages of ‘attack by fire’

        II.    Reinforcing your tactics with ‘fire’

12

MAINTAINING A WINNING POSITION

              I.      Understand Sun Tzu’s Principle of ‘maintaining a winning position’

        II.    Maintain continuous review of the psychosocial work environment

       III.    Applying the ‘how to’ approach in maintaining victory

 

 TRAINING APPROACH, METHODOLOGY & TOOLS

 

ü  Direct lecture

ü  Interactive participation

ü  Value-add with motivation

ü  Dramatized with ancient war drums

ü  Video clips of ancient Chinese war scenes

ü  Brainstorming to explore into new an unlimited strategies

 

COMMENTS FROM PARTICIPANTS

 

Azidah Mob Hassan

“Superior!! 2 thumbs up!! Best part is that William is very accommodating to the participants’ needs. No doubt the content is superior”

 

Chong Sock Ngee, Marketing Manager:

Excellent. Attractive Presentation. Practical. Inspire for self-assessment. Motivating.

 

V. Sathis Kumar, General Manager:

Very good. Abilities to blend a lot of subjects. Very good understanding of the workshop.

 

Pat Wong, Manager

Instructor is good and covers the topics in an interesting manner. Creates a lot of awareness to be a total marketing manager.

 

Khairi Abd. Hadi, Assistant Manager

“Able to lead and get participation. Well prepared with comprehensive notes”

 

Tay Chee How

“Well prepared. Open a new dimension of what we can achieved”

 

Lim Ooi Seang

Excellent. Mr. William is a very experience instructor in so many different industries. I’ve discovered the knowledge on how to become a good leader and got to know about my weaknesses in marketing”

 

Irene Gan Ai Ling

“Mr. William had related the reality into the course which helps far better understanding”

 

Yasmine Yee Chee Loo

“William is knowledgeable, share and provides marketing industrial examples. The seminar was very enjoyable and I have discovered valuable information” 

 

MORE COMMENTS FROM OTHER PARTICIPANTS

 

“Very accurately related war to modern business” – “William’s fashion of delivery is absolutely creative, exciting and pragmatic” – “Indeed very inspirational and mind provoking with action driven all the way” – “So much to learn for application in so little time” – “The seminar challenges us to think beyond our routine mindset, and that’s good!” – “I highly recommend this program to all serious Organizations” – “William truly brings the spirit of Sun Tzu and the   ancient Chinese battlefield back to life during this course” – “Overall is good, clear and good examples shown” - “A combative-roaring session that most befits such a program” – “William’s congruence in vocal strength and non-verbal skills really awaken us to both mental and physical alertness” – “Not a moment of boredom, very interesting and practical” – “Excellent! William is a very experience instructor and has so much experience from so many industries. He is friendly and is a good example to me. I’ve discovered the requisite knowledge on how to become a god leader and I’ve got to know my weaknesses in marketing” “Very much willing to adapt to his participants”

 

TRAINER’S PROFILE

Dr. William Leon Chua PhD, is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc.

He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).
Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience.

During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants.

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, pharmacies, housing developers, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.

 

 

DRC Management & Training

 

Web-site: www.asia-edu.info

1B, 2nd Floor, Jalan Emas 4, Taman Emas,

9th Mile Cheras, 43200 Selangor, West Malaysia

E-mail: crenquiry@gmail.com / william@asia-edu.info

Tel: 016-2095570 / 016-2582100

Providing corporate training programs since 1999

Malaysia - Singapore - Thailand - Brunei - China - Indonesia - Philippines - Cambodia - Vietnam - Laos - Myanmar

 
 
 
 
   
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Sun Tzu and the Art of Strategic Marketing. Our services are rendered to companies across Asia and other parts of the Globe