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Foreword:
Salespeople often fail in their presentation & negotiation to close the sale simply because they are not good in their communication techniques. They often habitually adhere to their regular ways without realizing that there are better ways to communicate. This program is suitable for all salespeople and any anyone who need to present and negotiate confidently and convincingly as part of their work and achieve positive outcomes whilst building and maintaining long-term business relationships. "Selling with NLP" would cover the fundamentals of Neuro-Linguistic Programming (NLP) on how to apply its techniques effectively to improve communication, build rapport, understand & appreciate the customer needs, tackle difficult questions and overcome objections.
In the ever-evolving world of sales and negotiation, success hinges not just on what you say—but how you say it, when you say it, and most importantly, how well you understand the person you're speaking to. This is where Neuro-Linguistic Programming (NLP) becomes a game-changer. This course is a powerful guide for anyone who wants to master the art of influence, persuasion, and connection. Whether you're a seasoned sales professional, a budding entrepreneur, or someone simply looking to improve your interpersonal skills, the techniques outlined here will elevate your communication to a whole new level. By blending the science of NLP with the practical realities of selling and negotiating, this course offers a toolkit that is both strategic and deeply human. You'll learn how to read body language, build instant rapport, reframe objections, and guide conversations toward win-win outcomes—all while staying authentic and ethical.
Prepare to rethink what it means to sell. This isn't about manipulation—it's about understanding. It's about aligning your message with the mindset of your audience. And it's about creating lasting impact through language, empathy, and precision.
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PROFILE OF THE TRAINER
William Leon Chua PhD, is the Founder,
Chief Trainer and Principal Consultant of DRC Management & Training PLT.
He is a sought-after management consultant and compelling corporate trainer
& motivator on Sales Psychology, Selling with NLP, Professional Selling
Skills, Leadership & Sales Management, Strategic Marketing, Leadership
Empowerment, Strategic Management, Team-building, Interpersonal &
Communication skills, Customer Service, Sun Tzu Art of War, Corporate Ethics,
Mindset Change, TQM, and High-Performance Management etc. He speaks to
audiences in Malaysia, around the Asia-Pacific Region, and occasionally in
Europe. He was a member of the Malaysia Association of Professional Speakers
(MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate
trainer with the Human Resource Development Corporation of Malaysia (HRDC).
Academically, he has acquired a Diploma in Sales Management, a Diploma in
Business & Management, a BA majoring in Psychology and a PhD in
Organizational Behaviour.
Working Experience - With his more
than 30 years of multi-industrial experiences complemented with his years as
a professional corporate trainer since 1999, he has amassed volumes of
skills, techniques, and ideas. He is more than a lecturer; he is a corporate
trainer qualified with years of in-depth multi-industrial experiences. During
this 1-day program he will impart 30 years of his research and invaluable
experiences on the subject matter to the participants. All in all, he has
provided corporate training to companies ranging from various manufacturers,
universities, hotels, time-share companies, wholesale companies, housing
developers, forwarders, pharmaceutical companies, MLM companies, fund
management companies, banks and insurance companies etc. both locally in
Malaysia and abroad. His approach to facilitating seminars is expounded with
years of experience, research-based & is up-to-date informative as well
as edu-taining, highly motivating and at the same time pragmatic to ensure
that learning is effectively projected into action and results. He has
to-date directed & produced 2 astounding motivational training videos: (1) Manifestation
& Transformation (2) The Kung-Fu of Business Management
To-date, he has conducted training to more than
700 companies, some of which are: ING Insurance, Cerebros, TA
Investment, TQS Enterprise, The Edge Communications, UCB Pharma, Unisem, VIA
Communication Network, RHB Bank, RHB Unit Trust, Alliance
Bank, Asia Life, American Home Assurance, Amanah Saham
Sarawak, Chartered Bank, Hong Leong Bank, Hong Leong Unit Trust,
Wing Tiek Holdings, Mitsui Sumitomo, Amassurance, Techdos, PBDS, Toyota,
Honda, Brother International, Basis Bay, Blue Scope Steel, BTV Productions,
Betamek Electronics, Affin Bank, Boilercare, Miri Port
Authority, Bintulu Port Authority, Paramount Property Development, ISL
Services, Infiniti Medical, IOI Loders Croklaan Oils, Pantai Medical Center,
SPC Industries, SNC Consolidated, Syntronic, Synergy Worldwide, P & O
Global, PGF Insulation, Innosabah Securities, Jashin Cabins, SkyNet
Worldwide, Sime Darby Travel, Top Glove, Epcos, Eli Lili, Eisai, Tashin
Steel, Eliston Engineering, Exxon Mobil, Farmchochem, Techdos, Tekla, Total
Oil Malaysia, TH Properties, KDU, Nottingham University, KDU, Nottingham
University, TT Engineering & Manufacturing and many more.
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