Constructing & Establishing Corporate Core Values
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Constructing & Establishing Corporate Core Values

Constructing & Establishing Corporate

Core Values

~ The Building Blocks of Company Culture ~



Core ideology defines the enduring character of an organization—a consistent identity that transcends product or market life cycles, technological breakthroughs, management fads, and individual leaders. In fact, the most lasting and significant contribution of those who build visionary companies is the core ideology.

Why do companies like Google,, Whole Foods Market (just to name a few) always top the lists of the best companies to work with? It is definitely not just because of their competitive compensation packages, or an emphasis on open communication and teamwork, or the way their leadership strives to ensure each and every employee know they are indispensable to the company’s overall success. The answer is that it’s all of that … and much more.

Company builders such as David Packard, Masaru Ibuka of Sony, George Merck of Merck, William McKnight of 3M, and Paul Galvin of Motorola understood that it is more important to know who you are than where you are going, for where you are going will change as the world around you changes. Leaders die, products become obsolete, markets change, new technologies emerge, and management fads come and go, but core ideology in a great company endures as a source of guidance and inspiration.


Culture Begins with Core Values
What truly defines a company culture, ultimately is the collective behavior of the people in the organization. The driving force behind that behavior is the basic building block of a company’s culture – its core values. Core values are personal, ethical, and ideological guidelines that set the standard for every aspect of business operations, from hiring to decision making to strategic planning. Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values. Establishing strong core values provides both internal and external advantages to the company.




A motivational session to establish an Open-Mindset among participants is required to mentally ''''''''punch'''''''' and shift the paradigms of participants on the need to achieve the objectives to establish the company’s core values with group consensus and commitment.


A teaming up process with activities need to be facilitated.


Various approaches on brainstorming are required to do such a workshop before concluding the core values. Such brainstorming sessions as follows:

  • Individual Brainstorming
  • The Stepladder Technique
  • Brainwriting
  • Online Brainstorming (also known as Brain-netting)
  • Crawford''''''''s Slip Writing Approach
  • Reverse Brainstorming .
  • Starbursting
  • Charette Procedure Round
  • Robin Brainstorming
  • Rolestorming



(1) Building your Company’s Vision


(8) Personal Core Values Exercise /

Defining Your Core Values

(2) Establishing Corporate Core Values - Internal and External Advantages to the Company

(9) Mission, Vision, Core Values of Great


(3) Defining Core Ideology

(10) Defining Your Respective Department’s

Core Values

(4) 10 Steps For Developing Your Company’s Core Values

11) Defining Your Company’s Core Values

as a Team

(5) What Corporate Core Values are Not & What Corporate Core Values Are

12) Establishing KPIs that uphold Effective Inter-dependency among all Departments

(6) 10 Corporate Core Values that are Common across Organizations in different Industries

13) Conclude your Corporate Core Values

(7) Company Culture: An Inside Look at 100 Corporate Core Values from 10 Outstanding Companies

14) Futuristic Leadership Paves the Way in Raising the Pylon of Corporate Core Values!


15) Ways to Abide by the Established Corporate Core Values & Maintain Momentum to

Stay Ahead



Dr. William Leon Chua PhDis the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc. He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).

Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience. During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants.

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.

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Constructing & Establishing Corporate Core Values