Constructing
& Establishing Corporate Core Values
~ The Building
Blocks of Company Culture ~

Duration: 2 Days
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FOREWORD
Core ideology defines the enduring character of
an organization—a consistent identity that transcends product or market life
cycles, technological breakthroughs, management fads, and individual leaders.
In fact, the most lasting and significant contribution of those who build
visionary companies is the core ideology.
It is more important to know who
you are than where you are going, for where you are going will change as the
world around you change. Leaders die, products become obsolete, markets
change, new technologies emerge, and management fads come and go, but core
ideology in a great company endures as a source of guidance and inspiration. What truly defines a company culture, ultimately is the collective behavior of the people in the organization. The driving force behind that behavior is the basic building block of a company’s culture – its core values. Core values are personal, ethical, and ideological guidelines that set the standard for every aspect of business operations, from hiring to decision making to strategic planning. Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values. Establishing strong core values provides both internal and external advantages to the company.
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OBJECTIVES OF THIS PROGRAM
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Establish internal beliefs, ethics and guiding morals upon which a company bases its objectives and business practices.
- Strengthening the understanding of your company's culture and principles.
- Establish joint participation to contribute towards improving the working environment in order to up-perform.
- Establish an inter-departmental SOP for better & smoother coordination.
- Boosting team morale and creating a sense of unity among coworkers.
- Encouraging team members to work together and build trust.
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TRAINING METHODOLOGY
Motivation to participate effectively, Initiate group interactions, providing the various approaches to brainstorming, coaching, assignments by groups, brainstorming and review before groups consensus and then put into action.
A motivational session to
establish an Open-Mindset among participants is required to mentally punch and shift the paradigms of participants on the need to achieve the
objectives to establish the company’s core values with group consensus and
commitment.
A teaming up process with activities need to be
facilitated.
Various approaches on brainstorming are required to do such a workshop before concluding the core values. Such brainstorming sessions whichever is best applicable will be used:
- Individual Brainstorming
- Role-storming
- Brainstorming by Departments
- Reverse Brainstorming
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COURSE OUTLINE
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(1) Building
your Company’s Vision - Vision provides guidance about what to preserve & what to change. A new prescriptive framework will add clarity & rigor.
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(8) Personal Core Values
Exercise -
Defining Your Core Values
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(2) Establishing
Corporate Core Values - Internal and External Advantages to the Company
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(10) Defining Your Respective
Department’s Core Values - Brainstorm
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(3) Defining
Core Ideology - Core ideology is an identity that establishes what an organization does & why
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11) Defining Your Company’s Core Values as a Team - Brainstorm
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(4) Developing Your Company’s Core Values - Follow the 10 Steps
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12) Review KPIs to establish & uphold effective inter-dependency among all Departments |
(5) What
Corporate Core Values are Not & What Corporate Core Values Are - Some of which are: a) Values without purpose or principles b) Leaders failing to lead on values c) Values not embedded within your systems & processes
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13) Follow the Right Path towards Managing Change
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(6) 10 Corporate Core
Values that are Common across Organizations in different Industries
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14) Futuristic Leadership Paves the Way in Raising the Pylon of Corporate Core Values! |
(7) Company
Culture - An Inside Look at the Corporate Core Values from 10 Outstanding
Companies
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15) Conclude your Corporate Core Values - a) Clear & concise b) Brief & memorable c) Action-oriented d) Adaptable
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15) Ways to Abide by the
Established Corporate Core Values & Maintain Momentum to Stay Ahead
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TRAINER’S PROFILE
Dr. William Leon Chua PhD, is the
Founder, Chief Trainer and Principal Consultant of DRC Management &
Training PLT. He is a sought-after management consultant; and compelling
corporate trainer & motivator on Leadership Empowerment, Strategic
Management, Teambuilding, Inter-personal & Communication skills,
Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu
Art of War, Corporate Ethics, Mind-set Change, TQM, and High- Performance
Management etc. He speaks to audiences in Malaysia, around the Asia-Pacific
Region, and occasionally in Europe.
He was a member of the Malaysia Association of
Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM)
and a registered corporate trainer with the Human Resource Development
Federation of Malaysia (HRDF).
Academically - he has acquired a Diploma in Sales Management from IMM, a
Diploma in Business & Management from Swansea, a BA majoring in
Psychology from University of Hawaii, a MBA and a PhD in Organizational
Behavior from IUKL.
Working Experience - With his more than 30 years
of multi-industrial experience complemented with his 20 years as a
professional corporate trainer, he has amassed volumes of skills and ideas.
He is more than a lecturer; he is a corporate trainer qualified with years of
in-depth multi-industrial experience. During this 2-day program he will
impart 30 years of his research and invaluable experiences on the subject
matter to the participants.
All in all, he has provided corporate training to more than 700 companies
ranging from manufactories, universities, hotels, wholesalers……to banks and
insurance companies etc.
His approach to facilitating seminars is –
research-based & up-to-date informative, entertaining, highly motivating
and at the same time, serious in approach to ensure that learning is
effectively projected into action and results.
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