Sales Mastery 2.0

Unleashing Potential & Closing Deals

FOREWORD

In today’s competitive business landscape, mastering the art of sales is not just an advantage—it is a

necessity. Sales mastery goes beyond just selling a product or service; it is about unleashing one’s full

potential, developing a strategic approach, and refining skills to consistently close deals with confidence and

success.

This comprehensive training program is designed to equip sales professionals with the essential mindset,

skills, and techniques needed to convert prospects into loyal clients, build lasting relationships, and drive

business growth. Participants will gain valuable insights into customer psychology, persuasive

communication, and effective sales strategies that create compelling value propositions.

Through a highly engaging and interactive learning experience, participants will:

✅ Deepen their product and market knowledge to position offerings effectively.

✅ Develop exceptional communication skills to engage and influence customers.

✅ Master active listening and emotional intelligence to establish trust and rapport.

✅ Learn to handle objections with confidence and turn challenges into opportunities.

✅ Apply proven sales techniques to close deals efficiently and maximize results.

This program is not just about theory—it is about real-world application, experiential learning, and actionable

strategies. With practical case studies, role-playing exercises, and hands-on activities, participants will leave

with the confidence and expertise needed to elevate their sales performance and achieve outstanding

results.

Are you ready to transform your sales approach and take your success to the next level? Let’s unlock the power of sales mastery together!

OBJECTIVES OF THIS PROGRAM

1. Apply both emotional and logical factors to influence customer decision-making.

2. Develop strategies for building rapport and trust with clients, fostering authentic connections.

3. Identify and apply tailored communication approaches for different audiences and situations, including

the development of impactful elevator pitches.

4. Apply objection-handling scripts tailored to their specific product or service, enabling a more strategic

and composed response to client concerns.

5. Apply advanced closing strategies to effectively conclude deals.

6. Apply client referral programs and testimonials, fostering client loyalty and contributing to business

growth.

OUTCOMES OF THIS PROGRAM

1. Apply both emotional and logical factors to influence customer decision-making.

2. Develop strategies for building rapport and trust with clients, fostering authentic connections.

3. Identify and apply tailored communication approaches for different audiences and situations, including

the development of impactful elevator pitches.

4. Apply objection-handling scripts tailored to their specific product or service, enabling a more strategic

and composed response to client concerns.

5. Apply advanced closing strategies to effectively conclude deals.

6. Apply client referral programs and testimonials, fostering client loyalty and contributing to business

growth.

PROGRAM COURSE OUTLINE

Module 1: Decoding Customer Psychology

 Understanding the emotional and logical factors influencing decision-making.

Module 2: Building Rapport and Trust

 Strategies for establishing genuine connections with clients.

 Leveraging non-verbal communication for enhanced rapport.

Module 3: Active Listening Mastery

 The art of active listening: Techniques and practical applications.

 Developing empathy to better understand client needs.

Module 4: Crafting Powerful Messages

 Tailoring communication for different audiences and situations.

 Developing an impactful elevator pitch.

 Constructing personalized messages that leave a lasting impression.

Module 5: Objection Handling with Finesse

 Strategies for confidently addressing common objections.

 Developing objection-handling scripts tailored to your product/service.

Module 6: Advanced Closing Strategies

 In-depth exploration of various closing techniques.

 Adapting strategies based on the client’s personality and objections.

Module 7: Turning Clients into Brand Advocates

 Techniques for turning satisfied clients into enthusiastic advocates.

 Developing referral programs and testimonials.

WHO SHOULD ATTEND

This training program is designed for professionals seeking to enhance their sales effectiveness, build

strong client relationships, and achieve outstanding business results. It is ideal for:

 Sales Professionals & Consultants – Those looking to refine their sales strategies, improve closing

rates, and maximize revenue growth.

 Business Development Executives – Professionals responsible for identifying opportunities, generating

leads, and expanding market presence.

 Entrepreneurs & Business Owners – Individuals aiming to strengthen their sales acumen, enhance

customer engagement, and drive business scalability.

 Financial Advisors & Insurance Agents – Experts in financial services who want to enhance

prospecting, persuasion, and client retention strategies.

 Customer Relationship Managers – Professionals focused on building trust, nurturing client

relationships, and improving long-term customer loyalty.

Anyone in a Sales-Driven Role – Individuals in any industry who rely on negotiation, persuasive

communication, and strategic selling to achieve success.

TRAINING METHODOLOGY

The “Sales Mastery 2.0 – Unleashing Potential and Closing Deals.

The course employs a blend of engaging methodologies.

Lectures provide foundational knowledge, while case studies offer practical insights. Group discussions encourage shared experiences, and hands-on workshops enable immediate skill application.

Scenario analyses prompt critical thinking. Role-playing exercises simulate workplace scenarios for skill practice.

Interactive Q & A sessions foster participation, and continuous feedback mechanisms allow real-time

adjustments.

DURATION – One Day (From 9am to 5pm)

ABOUT THE TRAINER

Edison Pang: Experienced Trainer, Coach, and Motivational Speaker

Edison is a dynamic and seasoned motivational coach, trainer, and speaker with over 30 years of professional experience in training and development across diverse industries, including banking, insurance, takaful, manufacturing, retail, SMEs, and more. Specializing in soft skills development and sales management, he has trained over 100,000 participants in Malaysia and internationally, with assignments in

Singapore, Indonesia, Cambodia, and Thailand. Holding a Master’s degree in Business Administration with a focus on Islamic Banking and Takaful from Asia e University, Edison is a dual-qualified Financial Planner and Shariah Financial Planner. He is also certified in globally recognized programs such as The Seven Habits of Highly Effective People, HRD Corp’s Accredited Trainer (TTT), Neuro-Linguistic Programming (NLP), Influencer, Awareness Before Change (ABC), and numerous leadership, sales, and team-building workshops. Edison’s passion lies in fostering individual and organizational excellence through a combination of coaching, facilitation, and tailored educational programs. His engaging training style integrates case studies, role-plays, storytelling, and interactive activities designed to break mental barriers and inspire growth. His expertise spans a wide range of topics, including leadership, negotiation, customer service, time management, team synergy, and financial planning. With a commitment to shaping attitudes and unlocking potential, Edison’s mission is to elevate personal and professional performance, helping others achieve their goals through insight, skill development, and motivation. He speaks and writes in English, Mandarin, and Bahasa Malaysia.

DRC Management & Training PLT

Website: www.asia-seminar.com

Email: drleonchua@gmail.com / william@asia-seminar.com

WhatsApp: 6013-7296728 / 6016-2095570