“The supreme art of war is to subdue the enemy without fighting.”

“Appear weak when you are strong, and strong when you are weak.” 

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”

“Supreme excellence consists of breaking the enemy's resistance without fighting.”

“Keep your friends close, and your enemies closer” 

“When you surround an army, leave an outlet free. Do not press a desperate foe too hard.”

“IF MARKETING & SALES IS TO BE WAR-LIKE THEN THERE MUST BE A GREAT URGENCY TO STRATEGIZE & ACT FORCEFULLY IN ORDER TO STRIVE AND WIN, AND PERPETUALLY BUSINESS SHARE WILL GROW PHENOMENALLY”  

COURSE OUTLINE

DAY ONE

1

VISION

Powerful battles driven by Wisdom, Action and Resilience – a greater and shared Vision

2

LEADERSHIP

Understand the Principle centered Qualities of Warring Leaders

3

WAGING WAR

    I.     Understand Sun Tzu’s Principle and Advantages of ‘Waging War’

    II.   Setting a combative culture

   III.  Monitor & destroy the competition

   IV.    How to be highly aggressive in your defense system

    V.    Identifying opportunities – both current & future

   VI.    Assessing and re-structuring resources

  VII.   View globalization and the changing marketing trends - be 

            futuristic

4

LAYING IMPECCABLE PLANS

         1     Deriving the strategies of war plans & relate it to business plans

         2    Designing a combative business plan (a myriad of steps to take)

5

THE USE OF SPIES

         1     Understand Sun Tzu’s Principle on ‘the use of spies’

         2     Reviewing your business direction in tandem with pertinent

                 information

6

ATTACK BY STRATAGEM

        1    S.E.R.V.E your strategies and tactics

        2   ‘Unbalance to Balance’ - Vary your tactics from time to time

        3   The Principle of the S.W.O.R.D.

        4   Conserve energy for focus and impact

        5   Maneuver for territorial advantages (closing the ‘gap’)

        6   Implementing the 5-R Concept (Recover-Review-Recoup-  

               Reengineer-Reestablish) 

7

WEAK POINTS & STRONG

        1    Identify your strength and weaknesses

        2    Identify your competitors’ strength and weaknesses

        3    Timing your attack on the competitors’ ignorance and 

              weaknesses

8

THE ARMY ON THE MARCH

        1    Strike the right balance between attack and support

        2    Implementing the principle of A.T.T.A.C.K.

9

TERRAIN

        1    Study the market terrain – micro & macro environmental analysis

        2    Implement ways to manage the terrain to your advantage

10

THE NINE SITUATIONS

         1    Understand Sun Tzu’s Principle on ‘the Nine Situations’

         2    Implementing the Nine Situations for absolute victory

11

THE ATTACK BY FIRE

          1   Understand Sun Tzu’s Principle and advantages of ‘attack by fire’

          2   Reinforcing your tactics with ‘fire’

12

MAINTAINING A WINNING POSITION

          1    Understand Sun Tzu’s Principle of ‘maintaining a winning

                position’

          2    Maintain continuous review of the psychosocial work

                environment

          3    Applying the ‘how to’ approach in maintaining victory

 TRAINING APPROACH, METHODOLOGY & TOOLS

ü  Direct lecture

ü  Interactive participation

ü  Value-add with motivation

ü  Dramatized with ancient war drums

ü  Video clips of ancient Chinese war scenes

ü  Brainstorming to explore new and unlimited strategies

COMMENTS FROM PARTICIPANTS

Azidah Mob Hassan

“Superior!! 2 thumbs up!! Best part is that William is very accommodating to the participants’ needs. No doubt the content is superior”

Chong Sock Ngee, Marketing Manager:

Excellent. Attractive Presentation. Practical. Inspire for self-assessment. Motivating.

V. Sathis Kumar, General Manager:

Very good. Abilities to blend a lot of subjects. Very good understanding of the workshop.

Pat Wong, Manager

Instructor is good and covers the topics in an interesting manner. Creates a lot of awareness to be a total marketing manager.

Khairi Abd. Hadi, Assistant Manager

“Able to lead and get participation. Well prepared with comprehensive notes”

Tay Chee How

“Well prepared. Open a new dimension of what we can achieved”

Lim Ooi Seang

"Excellent. Mr. William is a very experience instructor in so many different industries. I’ve discovered the knowledge on how to become a good leader and got to know about my weaknesses in marketing”

Irene Gan Ai Ling

“Mr. William had related the reality into the course which helps far better understanding”

Yasmine Yee Chee Loo

“William is knowledgeable, share and provides marketing industrial examples. The seminar was very enjoyable and I have discovered valuable information” 

MORE COMMENTS FROM OTHER PARTICIPANTS

“Very accurately related war to modern business” – “William’s fashion of delivery is absolutely creative, exciting and pragmatic” – “Indeed very inspirational and mind provoking with action driven all the way” – “So much to learn for application in so little time” – “The seminar challenges us to think beyond our routine mindset, and that’s good!” – “I highly recommend this program to all serious Organizations” – “William truly brings the spirit of Sun Tzu and the   ancient Chinese battlefield back to life during this course” – “Overall is good, clear and good examples shown” - “A combative-roaring session that most befits such a program” – “William’s congruence in vocal strength and non-verbal skills really awaken us to both mental and physical alertness” – “Not a moment of boredom, very interesting and practical” – “Excellent! William is a very experience instructor and has so much experience from so many industries. He is friendly and is a good example to me. I’ve discovered the requisite knowledge on how to become a god leader and I’ve got to know my weaknesses in marketing” “Very much willing to adapt to his participants”

TRAINER’S PROFILE

Dr. William Leon Chua PhD, is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc.

He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).
Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience.

During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants.

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, pharmacies, housing developers, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.