High Performance Management, KRA & KPI
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High Performance Management KPI & KRA


-  A 2-Day Program -




Implementing and correctly cascading of organization strategies is an invaluable tool that can qualitatively and quantitatively determine the direction of any company. SIX CORPORATE VALUES: PERFORMANCE FOCUS, INTEGRITY, COMPETENCY, TEAMWORK, REWARD AND RECOGNITION are integral. Working professionals serving in the organization actively need to understand not only to see but how they can best perform and meet the business needs as a corporate entity. What would it mean if all the people in the organization knew how their job performance will affect corporate strategies? If they knew how their daily tasks and activities, will impact and affect their colleagues and managers performance? What If they view their jobs not as a collection of unrelated tasks but as a sequence of activities forming the value-chain that contributes to the overall organization performance. The Key Result Areas (KRAs) framework is an effective way of creating this knowledge and understanding for all jobholders.  Once that is achieved, each individual can begin to see the macro-view on the importance of their contribution and how meaningful it is to the overall corporate performance measurement and targets. Developing objectives and meaningful KEY PERFORMANCE INDICATORS (KPIs) is the key.

These two (2) days workshop will help participants to be aware, identify and develop performance measures for tracking individual performance so that organizational and business goals can be attained. This Program will help participants to gain an insight on how their job performance affects corporate strategy and its contribution towards the value-chain directly or indirectly towards organizational goals and targets by assisting them. 

At the end of this workshop, participants should be able to:

o Understand and appreciate the importance of Performance   Management    

o       System and the relation to Organizational Direction

o       Develop Individual Job Type – Area Of Focus and Key Performance 

o       Set Indicators (KPIs) – Measurements & Targets

o       Understanding the techniques and principles for setting KPIs

o       Develop Action Plan to help in the implementation of the various           Area of Focus


Any personnel, who are involved in analysing, designing, implementing & making decisions about organisational strategic planning, including:


*       Directors/ CEOs

*       Heads of Departments

*       Middle Management Staff

*       Frontline Executives

*       Job Descriptions Specialists

*       HR Managers

*       HR Executives

*       Placement Specialists



v Interactive Facilitations on Knowledge and Concepts

v Interactive Learning Framework

v Alignment of Corporate Measures with Individual  Performance Measures either direct or indirect

v Group Discussion and Brainstorming

v Output –Based Activities / Exercises based on actual Job Types

v Case Study on real life examples

v Outcomes focused with Actual Outputs to take home for implementation



·        09:00am – 10:30am  

 Module 1 - Understanding the Context

Part 1

o   What is the Vision for the Future?

o   What is the Strategy? How will the strategic vision be accomplished?

o   What are the organization's objectives? What needs to be done to keep moving in the strategic direction?

o   What are the Critical Success Factors? Where should the focus be to   achieve the vision?

Module 2 - Corporate Performance & Competency Management

·        Balance Scorecard Concept (BSC)

·        Perspective of BSC

1.     Financial perspective (financial results)

2.     Customer perspective (customer satisfaction)

3.     Internal perspective (Continuous improvement of internal                processes)

4.     Learning and growth perspective (the organization’s innovation        and improvement activities)

·        Performance measure:


Part 1:




      Benefit related

    Part 2:

§  Department overall performance

§  Organization

§  Individual (head)

Module 3 – Appreciating Performance & Competency Management

o   Orientation And Workplace Analysis

o   Study and analyze What Are Common Workplace Hazards?

o   Understand the root cause of disorganization

o   What is Habit Forming Process (HFP)?

o   Team Energiser – Group discussions, exercises & brainstorming


Tea/ Coffee Break10:30am – 10.45am                      

·        10:45am – 01:00pm                      

Module 4 – Employees Goals & KPIs

How an individual employee's goal is linked to organizational strategy:


·         Organizational Vision – To be known for our superior customer            service and satisfaction.

·         Organizational Objective – To reduce the number of dissatisfied          customers by 25%.

·         Organizational KPI – The number of customer complaints that remain    unresolved at the end of a week.

·         Team Member's Goal – To increase the number of satisfactory              complaint resolutions by 15% this period.

Module 5 – Initial analysis of current Measurements and Targets of each Participant's Terms of reference

o   What, why & how a Measurements & Targets are performed
o   Review of company goals, department and individual goals and             targets

o   Appreciation of Strategic Management in relation to 

   Performance Management

  o   Team Energizer – Group discussions, exercises & brainstorming


Lunch Break: 01:00pm – 02:00pm                     


·        02:00pm – 03:30pm                     

Module 6– Understand the Area of Focus using KRA Framework


o   Departmental and Divisional VS Individual Job Scope/Tasks Analysis
o   Human performance & technology

    o The linkage between KRA and Performance Appraisal Systems


Tea/ Coffee Break:  03:30 – 03:45pm                     


·        04:00pm – 05:30pm                      

Module 7 – KRA Deliverables

o   Analysis of Area of Focus by the participants on various Job   types                         

o   Identify Key Activities in relation to Area of Focus

o     Team Energiser – Group discussions, exercises & brainstorming



·        09:00 – 09:15                      

Rundown on Day 1 Learning Outcomes


·        09:15 – 10:30    


Module 8 – Understand the Key Performance Indicator (KPI) Methodology


o   KPIs Framework and The Process of  Cascading

o   Interpretation & collation of data

o   Establishing KPIs for Departmental and Individual Targets

o   Team Energiser – Group discussions, exercises & brainstorming



·        Tea/ Coffee Break:  10:30am – 10:45am                     



·        10:45– 01:00pm                   

Module 9 – Selection of the different types of measurements


o   Case study & presentation by groups

o   Brief & debrief

o   Team Energiser – Group discussions, exercises & brainstorming



Lunch: 01.00pm – 02.00pm                       


·        02:00pm - 03:30pm                    

Module 10 - Analysis of Measurements


o   Critical Analysis and Interactive Questioning

o   Establishing KPIs, justification & rationale

o   Practical Checklist and Feedback

o   Alignment with vision, mission & policy statement

o   Provisions for a rework (if asked to do so)


Tea/ Coffee Break: 03:30pm - 03:45pm                       


·        04pm – 05.30pm                       

Presentation to Management 


o   Performance & Competency Management Framework in Action!

o   Current challenges of  implementing KRAs and KPIs

o   Getting the Management to ‘buy in’

o   Implementation, communication & ‘Roll Out’ process

o   Case study & presentation of a segment of KRAs &  KPIs recommendation to Management

o   Emphasis on qualitative aspects, innovativeness, solutions, type of intervention, recommendations, justification, ROI, benefits & budgetary considerations                   


·       Team Energiser – Group discussions, exercises & brainstorming


End of Programme           




Trainer’s Profile

Dr. William Leon Chua aka Mr. Chua Beng Leong

William is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator in the fields of: Leadership Empowerment & Supervisory Skills, Strategic Management, Strategic Marketing, Teambuilding, Inter-personal & Communication skills, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and Performance Management & KPI etc. He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).

Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA major in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.


He has worked in various industries, in companies such as: Accounts Executive in Minet James, Regional Manager in Sime Darby Berhad, Group Marketing Manager in Lions Group, Agency Manager in Tenaga Insurance Sdn. Bhd., Business Development Manager in Oriental Metal (M) Sdn. Bhd., Senior Regional Manager in Pacific Mutual Fund Bhd., Group HR Manager in Leisure Holidays Bhd., Senior Manager in OSK-UOB, General Manager in MBAM, General Manager in Dej-Tech Sdn. Bhd., CEO in Excel Marketing Academy Sdn. Bhd

With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of knowledge, skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience. During this 2-day program he will impart his years of his research and invaluable experiences on the subject matter to the participants. 

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.



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High Performance Management, KRA & KPI