Sales motivation to boost performance for all industries across Asia
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Sales Samurai



"The Sales Samurai"

This is a powerful seminar that will drive salespeople to compete vigorously

and escalate uphill in  performance

“Be a Certified Sales Samurai”

Knowledge & skills are useless without commitment & sharp focus.

Mindset determines attitude, and attitude constitute 90% of success.


Cutting through barriers of personality differences, objections & difficult questions


~ In-House Training can be arranged ~


A well-balanced sales workshop that provides pragmatic & realistic selling skills complemented with continuous motivation. A great session to charge up & re-boot the spirit in professional selling.




This is a powerful seminar with the intent to motivate sales executives to transform into ''Sales Warriors''. The delivery is actively formatted with an exciting approach and is truly inspiring whilst the content is nothing less than pragmatic. This seminar is focused on achieving a quantum leap in sales performance through the requisite paradigm shift. The remarkable display of swordsmanship in the way of professional selling is simply astonishing and astounding. This program can and will inject in the spirit of combative selling.


What is your Sales people worth?
Are they worth what they are remunerated? Are they any match against the turbulence of competition? Are they continuously speeding

up and moving in the right direction? Are they innovative and courageous? Are they able to adjust to the market environment? Are they able to continuously grow your market share? Do you think all of them have got 100% attitude & aptitude towards professional selling? Really, is everyone of them meeting up with your high expectation? Would you consider re-training them that they may rise to a higher standard?




01.  The Way of the Samurai

02.  ‘Bushido’ - ''The Samurai Code of Ethics'' (for attitude refinement)

03.   Principle of the ‘S.W.O.R.D’ (to annihilate mediocrity)


10.30am to 10.45am – TEA-BREAK

04.  The Many Faces of 21st Century Salesmanship (knowing the reality of behaviors)

05.  Salesmen with the ‘Rocking Chair Syndrome’

06.  ‘Manifestation & Transformation’ – From Fixed Mind-set to Growth Mind-set (openness for improvement)

07.  Shifting into the ‘Professional Sales Paradigm’

08.  ‘Uplifting Your Self-Confidence’ – Faith versus Fear

09.  The Winning Definition of ‘P.R.O.B.L.E.M.S’


 01.00pm to 2.00pm - LUNCH

10.  The Trapper & the Hunter Approach

11.  The 88 Sales Strategies

12.  Know Your ‘Enemies’’ Personalities

13.  ‘Laying Plans’ – for Time & Territory Control

14.  Designing a Strategic Selling System - for Competitive Advantage


3.30pm to 3.45pm – TEA-BREAK

15.  ‘Randori’ – Great Results with Minimal Struggle

16.  ‘Tenkan’ – Turning Resistance into Collaboration

17.  ‘Get off the Mat’ – The Skills of Disengagement

18.  ‘Irimi’ – The Single Sword Strike (One accurate & precise closing technique)

19.  Multiple Sword Strikes – The Use of Various Closing Techniques

20.  Moving to Advance ‘Randori’ – Mastering Salesmanship


05.00pm – END OF SEMINAR



Training Methodology
An interactive combination of: directive-lecture to provide powerful principles & guidelines, coaching to provide clarity for practical action, activities to simulate important key areas, exclusive video for reflection, brainstorming for mental exploration to develop innovation & creativity 


Objectives of this Program:

To re-skill, motivate and sharpen the professional selling abilities & attitude of participants



Comments By Participants


Comments by Hiroshi Kimura - Managing Director, Eisai Asia Regional Services Pte Ltd

"Master William has definitely delivered a very powerful sales empowerment session"


Comments by Mr. Yew Wei Tarng - Managing Director, of Eisai (M) Sdn. Bhd.:

"The Seminar is dynamic, interesting and edutaining"


Comments by Michael HL Low – Managing Director, Integrated Technical Corporation:

“William’s delivery was powerful, informative and straight to the point. My salespeople are all charged up indefinitely


Comments by Shafiq Rahman – Assistant Sales Manager, Skynet Worldwide

Master William is really fantastic. Overall his knowledge and style of delivery really captivates our attention. The best training that I’ve ever attended.





Dr. William Leon Chua PhDis the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc. He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.


He was the founder and chief instructor of Free-Style Self-Defence Fitness Leadership Association back in the 80s wherein his disciples won many competitions, including the First Malaysia Open All Styles Martial Arts Championship.


He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF). Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organisational Behaviour from IUKL.


Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience.


During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants. All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, hotels, wholesalers……to banks and insurance companies etc.


His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.



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Sales motivation to boost performance for all industries across Asia