Marketing & Sales Strategies seminar for all industries in Malaysia, Singapore, Thailand and throughout Asia.
 
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Marketing & Sales Strategies
 

MARKETING & SALES STRATEGIES

Duration: 2 Days (Both days from 9am-5pm)

 

Foreword:

This program provides a great mix of modern marketing concepts with that of ancient war wisdom & methods. It also provides guidance for assessing the current against future methodologies of strategic marketing & sales whilst at the same time helps participants understand their position as in attitude, skills & knowledge. The approach is not without motivation to ensure application of what is to be shared in this exclusive program. Whilst covering the pertinent areas of strategic marketing, this program also ensure business success by covering not just sales management and the requisite sales strategies but also the core of marketing & sales, that is – leadership in this challenging field.

 

 

“The aim of marketing is to make selling superfluous”

“Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’

“Don’t find customers for your products; find products for your customers.”

“The aim of marketing is to get customers to know, like and trust you.”

 

PROGRAM OUTLINE

 

PART 1

1. Review your Marketing & Sales Abilities

2. Assessing your Marketing & Professional Sales Attitude

 

PART 2

1. Wisdom Quotes to Guide Strategic Marketing

 

 

PART 3

1. Understanding the Matrix of Marketing & Sales Paradigms

· Moving from a ‘Fixed Marketing & Sales Mind-set ‘ to a ‘Growth Mind-set’

· The Awakening: ‘Reviewing Cases where Good Ideas fall to Ignorance’

· Projecting into an ‘Innovative & Creative Marketing & Sales Mind-set’

 

PART 4

1. Definition of Marketing

2. Who is the Focus of Marketing?

3. The 4P’s aka Marketing Mix Variables

4. Product & Price Variable

5. Distribution & Promotion Variable

6. Marketing Environment

7. The Forces in Marketing Environment

8. The Marketing Concept

9. Product Orientation

10. Evolution of the Marketing Concept

11. Marketing & Sales Orientation

12. Value Driven Marketing

 

PART 5

1. The Mechanics of Strategic Marketing

· S.E.R.V.E your Strategic Marketing Plan

· S.W.O.T your Strategic Marketing Plan

· Be S.M.A.R.T.E.R in your Strategic Marketing Plan

· The S.L.E.P.T of Strategic Marketing

· The Sales & Service Equation in Strategic Marketing

· Contingency Planning in Strategic Marketing

· Applying the S.W.O.R.D in Strategic Marketing

 

PART 6

Adjusting the Marketing & Sales Equilibrium with Customer Service Excellence

 

PART 7

Adopting the Concepts & Philosophies of Sun Tzu Art of War in Strategic

Marketing

·       LeadershipUnderstand the Principle centered Qualities of Marketing & Sales Leaders

·       Waging War: Setting a combative culture - Monitor & destroy the competition - How to be highly aggressive in your defense system – Identifying opportunities – both current & future – Assessing and re-structuring resources – View globalization and the changing marketing trends – be futuristic

·       Laying Impeccable Plans: Deriving the strategies of war plans & relates it to business plans –

·       The Use of Spies: Reviewing your business direction in tandem with pertinent information

·       Attack by Stratagem: Conserve energy for focus and impact – Maneuver for territorial advantages – Implementing the 5-R Concept (Recover-Review-Recoup-Reengineer-Reestablish)

·       Weak & Strong Points: Identify your strength and weaknesses – Identify your competitors’ strength and weaknesses – Timing your attack on the competitors’ ignorance and weaknesses

·       Army on the March: Strike the right balance between attack and support

·       Terrain: Study the market terrain – micro & macro environmental analysis – Implement ways to manage the terrain to your advantage

·       The 9 Situations: Implementing the Nine Situations for absolute victory

·       Attack by Fire: Reinforcing your tactics with ‘fire’

·       Maintaining a Winning Position: Laying the Foundation to continuously reinforce your Marketing & Sales Strengths – Applying the ‘how to’ approach in maintaining victory

 

PART 8

1. The Matrix of Leadership in Sales Team Management

· Qualities of a Sales Leader

· Strategic Sales Management with P.O.S.T.D.C

· Facilitating Effective Sales Meeting

· Brainstorming Techniques for Cultivating & Structuring Marketing & Sales Strategies

· The Mechanics of Strategic Sales Management

 

PART 9

1. The Mechanics of Professional Selling Skills

· Reviewing & Reinforcing 80 Sales Strategies

· Redefining your Professional Sales Attitude

· Redefining your Interpersonal Skills

· The Organized Sales Presentation

 

PART 10

2. Designing Your Strategic Marketing Plan – Right Now!

 

 

BRIEF PROFILE OF DR. WILLIAM LEON CHUA PhD

(MANAGEMENT COUNSULTANT / MOTIVATOR / SALES GURU / CORPORATE TRAINER)

 

Dr. William Leon Chua PhD, is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc.

He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe. He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).


Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience.

During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants.

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, pharmacies, housing developers, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.

 

 


 
 
 
 
   
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Marketing & Sales Strategies seminar for all industries in Malaysia, Singapore, Thailand and throughout Asia.