PROGRAM CONTENTS
Customer Service
§ Concept of Customer
Service
§ Understanding the
Psychology of the Customer
§ Who is a Customer?
§ Importance of Customer
Service
§ Building a Customer
Oriented Culture
Importance of Attitude in Customer
Service
§ Understanding Attitude.
§ Identifying Positive
Attitudes from Negative Attitudes.
§ Importance of Attitude
in Building a Service Oriented Culture.
§ Attitude and Image
§ Presentation of Oneself
Telephone Techniques
§ Telephone
Communication: Purpose and Advantages
§ Handling the Telephone
§ Your Voice
§ Receiving Calls
§ Greeting Callers
§ Introduction
§ Effective Listening
§ Managing Objections
§ Taking Down Messages
§ Transferring Calls
§ Filtering Calls
§ Managing Difficult
Callers
§ Ending the Call
§ Follow – up Call
§ Giving Bad News
§ Statements to Avoid
Towards a Customer Oriented Culture
§ Characteristics of a
Service Provider
§ Recognizing Strengths
and Weaknesses in Providing Service
§ Preparation of an
Action Plan towards Building a Customer Oriented Culture.
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TRAINER’S
PROFILE
Dr. William Leon Chua PhD,
is the Founder,
Chief Trainer and Principal Consultant of DRC Management & Training PLT.
He is a sought-after management consultant; and compelling corporate trainer
& motivator on Leadership Empowerment, Strategic Management,
Teambuilding, Inter-personal & Communication skills, Strategic Marketing,
Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate
Ethics, Mind-set Change, TQM, and High Performance Management etc. He speaks
to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in
Europe.
He
was a member of the Malaysia Association of Professional Speakers (MAPS)
& the Malaysia Institute of Management (MIM) and a registered corporate
trainer with the Human Resource Development Federation of Malaysia (HRDF).
Academically - he has acquired a Diploma in Sales Management from IMM, a
Diploma in Business & Management from Swansea, a BA majoring in
Psychology from University of Hawaii, a MBA and a PhD in Organizational
Behavior from IUKL.
Working
Experience - With his more than 30 years of multi-industrial experience
complemented with his 20 years as a professional corporate trainer, he has
amassed volumes of skills and ideas. He is more than a lecturer, he is a
corporate trainer qualified with years of in-depth multi-industrial
experience. During this 2-day program he will impart 30 years of his research
and invaluable experiences on the subject matter to the participants.
All in all, he has provided corporate training to more than 700 companies
ranging from manufactories, universities, hotels, wholesalers……to banks and
insurance companies etc.
His
approach to facilitating seminars is – research-based & up-to-date
informative, entertaining, highly motivating and at the same time, serious in
approach to ensure that learning is effectively projected into action and
results.
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