The Sales Samurai is a pragmatic selling skills program which is also highly motivating. In-house training is available.
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The Sales Samurai


"The Sales Samurai"
This is a powerful seminar that will drive salespeople to compete vigorously

“The Becoming of a Sales Samurai”

Knowledge & skills are useless without commitment & sharp focus.

Mindset determines attitude, and attitude constitute 90% success.


Cutting through barriers of customer personality differences, easily handling objections & tackling difficult questions.



A well-balanced sales workshop that provides pragmatic & realistic selling skills complemented with continuous motivation. A great session to charge up & re-boot the spirit in professional selling.




This is a powerful seminar with the intent to motivate sales executives to transform into ''Sales Warriors''. The delivery is actively formatted with an exciting approach and is truly inspiring whilst the content is nothing less than pragmatic. This seminar is focused on achieving a quantum leap in sales performance through the requisite paradigm shift. The remarkable display of martial arts & swordsmanship in the way of professional selling is simply astonishing and astounding. This program can and will inject in the spirit of combative selling.


The Sales Samurai is a unique guide for the modern salesperson. The code of the ancient Japanese samurai is grounded in selling and personal character. Samurai Selling shows sales professionals how to apply the code of the samurai, so that whether you sell cars, real estate, office products, or personal home products etc., you have fresh and powerful techniques to win life-long customers.
Samurai Selling tells stories of the ancient samurai and relates them to today''s competitive sales climate. Based on a proven seminar which have been taught to thousands of managers and sales professionals, this program is filled with practical tips, examples, and exercises that will hone your selling skills.


What is your Sales people worth?

Are they worth what they are remunerated? Are they any match against the turbulence of competition? Are they continuously speeding up and moving in the right direction? Are they innovative and courageous? Are they able to adjust to the market environment? Are they able to continuously grow your market share? Do you think all of them have got 100% attitude & aptitude towards professional selling? Really, is every one of them meeting up with your high expectation? Would you consider re-training them that they may arise to a higher standard?





09am – 10.45am

Module 1

01.  The Way of the Sales Samurai

02.  ‘Bushido’ - ''The Samurai Code of Ethics'' (for salesmanship attitude refinement)

03.   Principle of the ‘S.W.O.R.D’ (to annihilate performance mediocrity)

04.   Leader-shift into the Combative Sales Paradigm: The 7 Self-empowered Qualities of a Sales Samurai


10.30am to 10.45am – TEA-BREAK


10.45am – 01.00pm

Module 2

05.  The 5 Types of Sales People: Which one are you?

06.  Shifting into the ‘Professional Sales Paradigm’: From Fixed Mind-set to Growth Mind-set

07.  Salesmen with the ‘Rocking Chair Syndrome’

08. The Antidote for Failure

09. The Difference between a ''Sales Warrior'' and an ''Average Sales Executive''

10.  The Winning Definition of ‘P.R.O.B.L.E.M.S’

11.  ‘Uplifting Your Self-Confidence’ – Faith versus Fear

12.  Defining Obstacles and Overcoming it

13.  Nothing is Impossible, Impossible is Nothing

14.  Radical Surgery on Changes Within


 01.00pm to 2.00pm – LUNCH


Module 3

15.  Expanding the Parameters of Strategies & Tactical Selling - from qualifying to closing

16.  Knowing the Reality of Customers’ Personality & Behaviours

17. The Organised Sales Presentation

18.  The Trapper & the Hunter Approach

19.  The 88 Sales Strategies

20.  ‘Laying Plans’ for Success 

21.  Time & Territory Control

22.  Designing a Strategic Selling System - for Competitive Advantage


3.30pm to 3.45pm – TEA-BREAK


03.45pm to 05.00pm

Module 4

22.  ‘Randori’ – Great Results with Minimal Struggle

23.  ‘Tenkan’ – Turning Resistance into Collaboration

24.  ‘Get off the Mat’ – The Skills of Disengagement

25.  ‘Irimi’ – The Single Sword Strike (One accurate & precise closing technique)

26.  Multiple Sword Strikes – The Use of Various Closing Techniques

27.  Moving to Advance ‘Randori’ – Mastering Salesmanship


05.00pm to 05.30pm

28. Q & A, Re-affirmation and Recap of the Seminar 


Professional Fee: RM 6,000 inclusive of handouts and certificates of attendance only


Training Methodology
An interactive combination of: direct-lecturing, motivation to disseminating powerful principles & guidelines; including coaching to provide clarity for practical action compounded with activities for simulation on important key areas plus exclusive video for reflection, and brainstorming for mental exploration towards creativity. 



Comments By Participants


Comments by Hiroshi Kimura - Managing Director, Eisai Asia Regional Services Pte Ltd

"Master William has definitely delivered a very powerful sales empowerment session"


Comments by Mr. Yew Wei Tarng - Managing Director, of Eisai (M) Sdn. Bhd.:

"The Seminar is dynamic, interesting and edutaining"


Comments by Michael HL Low – Managing Director, Integrated Technical Corporation:

“William’s delivery was powerful, informative and straight to the point. My salespeople are all charged up indefinitely


Comments by Shafiq Rahman – Assistant Sales Manager, Skynet Worldwide

Master William is really fantastic. Overall his knowledge and style of delivery really captivates our attention. The best training that I’ve ever attended.





Dr. William Leon Chua PhD, is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management / KPI etc. He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was the founder and chief instructor of Free-Style Self-Defense Fitness Leadership Association back in the 80s wherein his disciples won many competitions, including the First Malaysia Open All Styles Martial Arts Championship in 1985.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF). Academically - he has acquired a Diploma in Sales Management from IMM, a Diploma in Business & Management from Swansea, a BA majoring in Psychology from University of Hawaii, a MBA and a PhD in Organizational Behavior from IUKL.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than and not a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience designated in various managerial capacities.

During this 1-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants. All in all, he has provided corporate training to more than 750 companies ranging from manufactories, universities, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.



DRC Management & Training




1B, 2nd Floor, Jalan Emas 4, Taman Emas,

9th Mile Cheras, 43200 Selangor, West Malaysia

E-mail: / Tel: 6013-7296728



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The Sales Samurai is a pragmatic selling skills program which is also highly motivating. In-house training is available.