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  Training Programme
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Leadership and Management Seminars
Marketing-Sales-Service Seminars & Workshops
Motivational Videos by Dr. William Leon Chua
Motivational Workshops
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Public Seminars for Year 2024
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The Way of the Martial Arts
Image Management & Personality Enhancement






Personality is foremost in the field of human interaction and especially very important in establishing the professional advantage in the challenging business field. Success indeed rely more on personality & attitude than just qualifications, status, knowledge & skills. Customers may be too quick to judge others and the consequences can be quite damaging. A survey done by the Carnegie Institute affirms that 80% of success comes from personality. Yes and only 20% comes from knowledge & skills. This course is intent on providing the personality grooming awareness and techniques to reflect a better you.






1) Impression Management & its Importance


  • What is Impression Management
  • Differentiating between Impressive & Expressive
  • First Impression, Lasting Impression


2)  Dressing Fundamentals


  • Clothing Language
  • The Psychology of Color
  • Proper Coordination in Dressing
  • Dressing for Various Occasions: Meetings, Dinner, and Conference etc.


3)  Dining Etiquette


  • Table Manners
  • Dos & Don’ts with Napkins
  • The Appropriate Use of Cutlery
  • Other Dos & Don’ts




4)  Protocol


  • Greetings & introductions
  • Addressing People
  • International Culture
  • Handshakes
  • Seating Protocol


5)  The Art of Communication


  • Making Conversation
  • Using Humor
  • The 3 Vs of Effective Communication
  • The Appropriate Use of Gestures & Linguistic Skills


6)   Body Language

  • The Importance of Good Posture
  • Correct Posture in Different Situations
  • Positive Entrance & Exit
  • Facial Expression & Eye Contact

Synopsis of this Course


Image Management

Image has an undeniable impact on your success. The appropriateness of your appearance - even on casual workdays - is crucial. How you groom and dress create an immediate & lasting impression on every client and prospect you meet. Set the standards now! Through a series of fun, interactive exercises and discussions, we''''''''ll teach you the power of your professional presence. From the importance of grooming and first impressions, to the way clothing communicates, you will learn to create a polished image and your business will benefit!


Build Successful Relationships

Whether at an industry event or a grocery store, in the boardroom or at the gym, every person you pass holds business potential. From their direct involvement, to their connections with other professionals, the possibilities are infinite. So…how do you go from a courteous smile to a signed contract? Maximize your business opportunities with this enlightening seminar. We''''ll take you to the next level with the critical essentials of effective relationship building. Through hands-on activities and engaging discussion, we''''''''ll guide you through the nuances of impressive introductions and conversation essentials, the value of small talk and body language, and effective mingling for every setting. We''''''''ll also teach you how to pursue valued introductions strategically, and to cultivate each relationship with tact and style.

Your business is worth it…

Turn your contacts into relationships — and relationships into sales! Regardless of your company size or industry, "Build Successful Relationships" will make a difference.


The Polished Executive

Anyone can wear the "executive" title. But only those that are expert in etiquette, confident in communication, and proficient in people skills are revered as true corporate leaders. These practiced professionals - the polished executives - aren''''t simply born, they''''re made.

Here you will learn the critical skills of professional protocol that will mark you a winner in business. From advanced workplace etiquette to powerful interpersonal skills, we''''''''ll teach you and your team how to inspire admiration in your clients, and instill confidence in even your most challenging prospects. Through a mastery of basic refinements, you''''''''ll stand out as not only polished, but a paradigm of professional success.


Business Etiquette 

Improve your client''''s first impression of you and have the initial winning edge.


Image matters - Impression matters > It opens doors to all kinds of relationship from social to political & business.



First Impressions Start Here

Business is about first impressions and on-going interactions. Your appearance, attitude and behavior are direct reflections of your company and brand. How do you employees measure up? You will learn the hidden value - and priceless potential - of image, etiquette and protocol and how they can make a difference in business. The Business of Doing Business: we''''ll provide you with the fundamentals for notable first impressions - how to look, act, and be at your best in any professional situation. From handshakes, introductions, and presenting a business card, to body language, gestures and the impact of words, participants will learn the immeasurable value of image and etiquette in business. This etiquette session will transform you into a skilled professional promoting your business with precision and style. This is one dynamic program your business can''''t afford to miss.

Workplace Etiquette: we''''ll complete the training with vital business etiquette know-how - for professional excellence in the office and beyond. With an understanding of office courtesy, protocol, meeting manners in and out of the office, you will possess the tools you need to support your corporate image from the inside out.


The Art of Business Dining

From power lunches, to cocktail receptions, to formal dining events, food and business go hand in hand. What, where, when, why, and, most important, how you dine can make the difference between a productive, profitable experience and an uncomfortable, futile situation. The impression left by your dining performance can make or break a deal. This seminar provides the critical skills required to help you capitalize on professional and social engagements. From polished table etiquette to customary eating styles, discover the "dos & don''''ts'''' for both formal and relaxed dining in a variety of settings. Whether the host of an affair or an invited guest r entertaining clients, you''''''''ll be able to maximize your return on each dining opportunity with the skills learned in this entertaining, informative seminar.

 The Power of Attitude

The attitude and style of your company is a direct reflection on you. Through mood, action, appearance and temperament, you have the power to attract new clients and increase business or destroy your professional reputation and ranking. The power of attitude will help you discover your potential. First, we''''ll teach them to identify your attitudes, understand the root of negativity, and make adjustments for improvement. Next, we''''ll cover the affect of attitude on others and how it influences the energy, behaviors and responses of a group. Then, you will explore the relationship between attitude and outcomes - how to monitor inner dialogue, change perspective, improve responses and control reactions.



Learn to project a professional and consistent image with business etiquette.



“The seminar offered by William Leon Chua was a great refresher and it provided a new set of skills for my team to use. I continue to receive positive feedback from those who attended. His presentation style and various training methods made it an enjoyable afternoon. William provided us with the skills to develop lasting relationships. We now have the tools to turn those contacts into sales.”

– Kwan Teck Chong, Senior Manager (HR & Training), Star Cruises





Interactive learning – Workshop based – Role Play – Video




The course will be delivered in an exciting, humorous & interactive fashion.



As arranged




9.00am – 1.00pm



As arranged



Dr. William Leon Chua PhD, is the Founder, Chief Trainer and Principal Consultant of DRC Management & Training PLT. He is a sought-after management consultant; and compelling corporate trainer & motivator on Leadership Empowerment, Strategic Management, Teambuilding, Inter-personal & Communication skills, Strategic Marketing, Professional Selling Skills, Customer Service, Sun Tzu Art of War, Corporate Ethics, Mind-set Change, TQM, and High Performance Management etc. He speaks to audiences in Malaysia, around the Asia-Pacific Region, and occasionally in Europe.

He was a member of the Malaysia Association of Professional Speakers (MAPS) & the Malaysia Institute of Management (MIM) and a registered corporate trainer with the Human Resource Development Federation of Malaysia (HRDF).
Academically - he has acquired a Diploma in Sales Management, a Diploma in Business & Management, a BA majoring in Psychology, a MBA and a PhD in Organizational Behavior.

Working Experience - With his more than 30 years of multi-industrial experience complemented with his 20 years as a professional corporate trainer, he has amassed volumes of skills and ideas. He is more than a lecturer, he is a corporate trainer qualified with years of in-depth multi-industrial experience. During this 2-day program he will impart 30 years of his research and invaluable experiences on the subject matter to the participants.

All in all, he has provided corporate training to more than 700 companies ranging from manufactories, universities, hotels, wholesalers……to banks and insurance companies etc.

His approach to facilitating seminars is – research-based & up-to-date informative, entertaining, highly motivating and at the same time, serious in approach to ensure that learning is effectively projected into action and results.

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