Professional selling skills seminar indusing advance selling techniques to improve business available in Malaysia, Singapore, Thailand and across Asia
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  Training Programme
Career - Edu - Advancement
Company's Profile
HRDF Information on SBL Scheme
International Free-Style Martial Arts Academy
Leadership and Management Seminars
Marketing-Sales-Service Seminars & Workshops
Motivational Videos by Dr. William Leon Chua
Motivational Workshops
Our Clients
Public Training Calendar Year
Teambuilding-Teambonding Workshops
Advance Professional Selling Skills



~ 2-Day Course ~

 Exclusively delivered by Master (Dr.) William Leon Chua 

(renowned sales guru and motivator)    



Professional Sales Training is an important catalyst for initiating business growth. Yes, professional sales training is one of the most important integral parts of strategic marketing. Therefore it must be undertaken with greater precision. An alignment of time proven pragmatic skill-based approach to such training is a prerequisite to achieving greater success. Conclusively the appropriate training program must be tuned towards building the confidence and motivational level of the highest standard possible. The marked difference in attaining success does not rest entirely on the program materials itself. It is obvious that an experienced facilitator who is both time-proven in the selling-field and proficient in the art of corporate training & coaching must be engaged to make the difference.


To revive, refresh and renew the spirit of salespeople so that they can stay on track in the enthusiastic pursuit for more and more sales.



Marketing Managers, Sales Managers, Sales Executives, Agency Leaders and all who are involved in sales and business development.



COMMENCING: 09.00am sharp

1. Motivation & Confidence Building

· Image Management

· Developing the Professional Salesmanship Attitude

· The Golden Rules of Selling

· Evaluating Sales Mistakes

· Numerous Sales Strategies


TEA-BREAK: 10.30am – 10.45am

2. Communication Skills

· The Basis of Communicating Effectively

· The 4 Powerful Levels of a Sales Communication

· Improve Communication with Neuro-Linguistic Programming (NLP)


LUNCH-BREAK: 01.00pm – 02.00pm

3. The Opening

· Selling Sales Appointments

· Greeting Skills

· Rapport Building Techniques

4. Discovering Needs

· Asking Open-ended Questions

· Probing with Close-ended Questions

· Refining Your Listening Skills

· Verify What was said

· Build Task Tension

· Going Beyond Needs Assessment


TEA-BREAK: 03.30pm to 03.45pm

5. Providing Solutions

· Going Beyond Needs Assessment

· Understand the Customer’s Concern

· Provide On-Target Solutions

· Present Features-Advantages-Benefits of your Product and Obtain Feedback

· The AIDA Principle

6. Handling Objections

· Building a Good Defense Against Difficult Questions & Objections

· Putting Objections in Perspective

· How to Tactfully Overcome Objections

7. Closing Techniques

· Identifying Buying Signals (Verbal & Non-Verbal)

· How to Obtain a Buying Decision

· The Rules in Closing

· 30 Closing Techniques






Pre-seminar Evaluation - Directive Lecturing - Interactive Learning - Use of Sales Training Videos - Work Groups – Case Studies - Brainstorming - Role Play - Coaching - Post-seminar Evaluation



Directive-Lecture: 60%, Coaching: 20%, Motivation: 5%, Training Videos: 5%, Others: 10% 



As arranged depending on the number of participants and the venue

(Inclusive of certificates of participation and handouts)

This will be a customised sales workshop designed to meet with your exact needs.

Techniques are pragmatic and proven to be very effective. The motivational value injected into this workshop is an additional highlight of this sales workshop.



(Dr.) William Leon Chua PhD is a multi-industrial practitioner, and having worked in numerous industries including Manufactories, Financial Services, Hospitality, Construction, & FMCG wherein he was designated in various positions inter-alia Branch Manager, Agency Manager, Regional Manager, Branches Operations Manager, Group HR & Training Manager, Group Marketing Manager, General Manager, CEO; he has acquired a wide spectrum of experience, knowledge & skills.

He is a member of the Malaysia Association of Professional Speakers (MAPS), was a panel trainer for the Malaysia Institute of Management (MIM) and the Malaysia Insurance Institute (MII).

He is a registered HRDF (on a full time basis) professional trainer since year 2000.

Knowledge-supplemented with his academic pursuits & achievements such as Diploma in Sales Management, Diploma in Human Resource Management, Diploma in Business & Management, BA major in Psychology, MBA, PhD in Organizational Behavior and boosted with 20 years of research work (and continuing); he has empowered his capability in facilitating realistic strategic thinking down-to-earth seminars to meet his clients’ core prerequisites on staff developmental needs, and providing business consultation.

Complemented with his volumes of multi-style approach in facilitating seminars & workshops, he has been able to deliver captivating seminars with greater impact in a most pragmatic yet entertaining, motivating & humorous manner (for better retention).

As the Chairman & Chief Instructor of a Martial Arts Association for 9 years, he has other than mostly teaching self-defense & combative techniques also focused on imparting knowledge on personal development, leadership & philosophies directly and indirectly to more than 3,000 of his disciples across West Malaysia.

He has also produced 2 astounding motivational training videos; one on personal development, leadership, teamwork and the other on the kung-fu of business management.

His fields of corporate training among many other soft skills programs include: a wide range of Leadership Development Skills Programs, a series of Teambuilding-Teambonding Action-packed in-door/out-door training,  Interpersonal & Communication Skills, Corporate Ethics & Discipline, Sun Tzu Art of War in Strategic Marketing, Professional Selling & Negotiation Skills, Sales Motivation, Sales Psychology, a wide range of Customer Service Programs, Public Speaking Skills, Mind-set Change, Personal Development, Managing-Up your Boss, Time Mastery & Goals Getting,  Creative Thinking & Problem Solving, The Six Thinking Hats, Confidence & Power in Dealing with People, Stress Management, Security Management, Telephonic Skills, Grooming & Personality Enhancement etc.

To-date, he has facilitated a myriad of corporate training programs of up to more than 450 seminars & workshops whether in a class-room setting or as a key-note speaker in conventions both locally in Malaysia and abroad.


HRDF-SBL SCHEME CLAIMABLE (Subject to early application with PSMB for approval)



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Professional selling skills seminar indusing advance selling techniques to improve business available in Malaysia, Singapore, Thailand and across Asia